I was in a dentist's office today when one of your team members in Malta dropped off a menu and I had a few ideas...
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Idea #1...Make a STRONG offer.  
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I admire the effort.
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It will no-doubt bring you some business but you have no way of knowing if the project was actually profitable.
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No way to track the effectiveness.
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Make a STRONG offer that gets people to try your place.  

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For your business I would have tried a coupon on the flyer...something only an idiot would say no to...
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"Who Says There's No Such Thing As A Free Lunch?
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As a special offer to other businesses in Malta get a FREE one topping pizza when you order before the deadline of (10 days in future).
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How does giving away a free pizza make you money?
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It allows you to build a LIST of people in your area who will order pizza at work.
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You can then target them with specific messages via email and text.
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If you're going to run any ad, have a strong offer and a deadline.
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Idea #2... Add a QR Code to your flyer...
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Wouldn't it be great if you could keep in touch with a large percentage of the people who got your flyer today?
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Most set it aside, because it wasn't lunch time and it will probably be lost.
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A QR code could open their TEXTING app and send you a text...
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Why?

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So that you have a way to KEEP IN TOUCH.
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Once they reply with Y, they get something like this...
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The person handing out the flyers could have said something like..."be sure to use the QR code to join our VIP club so you get special offers."
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Building a TEXT list from your advertising gives people a quick and easy way to say "I'm interested...keep in touch".
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Then, anytime you need more business, send a text....like these companies do...
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Send a text around when people are thinking of eating.
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With texting you control WHEN your ad is seen unlike print or social media ads.
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How fast do you look at your phone when a text comes in...same as everybody.
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In a nutshell, my final idea is, BUILD A TEXT LIST that makes you money for YEARS rather than HOPING people will keep your flyer then remember it when they are hungry.
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If you have the capability in place to do texting, do it.
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If you need help setting it up, InstantHungryCustomers.com can do it.
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For less than whatever you paid to have those flyers printed and dropped off, you can advertise via text to your biggest fans 4-8 times per MONTH.
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It's like 4-8 full page ads for less money and better results.
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Give me a call or text in Ballston Spa at 518-288-8711...you can also get more info at InstantHungryCustomers.com
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If you're looking at this page on a computer or tablet, you can send me a text using this...
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Thank you!
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Leo Quinn
Ballston Spa
518-288-8711