I saw your July ad in Xperience and had a few ideas for you...
>

..
Idea #1...Don't waste money advertising to "me".
.
I live in Ballston Spa where I received your ad in Xperience...25 miles away from your physical location..
.
Very few if any people are going to travel from here to there just to visit you.
.
Most restaurant visitors come from 3-5 miles away from the restaurant.
.
Any money spent to reach people outside that area is wasted.
.
Idea #2...Make a STRONG offer.  
.
You have no way of knowing how your ad did.
.
No way to track the effectiveness.
.
Ad sales reps LOVE that.
.
They don't want you to know how poorly it did.
.
They'll say it got you a ton of "exposure".
.
You should follow that up with, "people DIE of exposure!"
.
They'll tell you someone needs to see your ad 7 to 9 times before they take action.
.
Maybe for a car but not food.
.
We eat 3 times a day.
.
It doesn't take that much motivation to get us to eat.
.
Make a STRONG offer that gets people to try your place.  

.

I would have tested a $10 Gift Certificate.
.
"Bring in this gift certificate in the next 14 days to get $10 off your bill."
.
Doing this removes all doubt about the effectiveness of the ad.
.
How many coupons did you get in those 14 days?
.
Did your ad make money?
.
Yes or No...end of discussion.
.
Don't run the same ad again...change something...test a $20 gift certificate.
.
If you're going to run any ad, have a strong offer and a deadline.
.
Idea #3... Add a QR Code to your ad...
.

Make an attempt to get the people who see your ad to give your their contact info.
.
A QR code should open their TEXTING app and send you a text.
.

.
Why?

>

So that you have a way to KEEP IN TOUCH.
..

.
Once they reply with Y, they get something like this...
.
.

.
Hundreds and maybe thousands of people saw your ad.
.
How much business did it bring you?
.
How do you reach the people who THOUGHT..."I should try that place out?"
.
You don't.
.
They are GONE...to Facebook, Instagram, Twitter, TikTok or any of the other ways people are distracted these days.
.
Building a TEXT list from your advertising gives people a quick and easy way to say "I'm interested...keep in touch".
>
Then, anytime you need more business, send a text....like these companies do...
.

.
Send a text around when people are thinking of eating.
>
With texting you control WHEN your ad is seen unlike print or social media ads.
.
How fast do you look at your phone when a text comes in...same as everybody.
. 
If you have the capability in place to do texting, do it.
.
If you need help setting it up, InstantHungryCustomers.com can help.
.
For less than whatever you paid for that ad you can advertise via text to your biggest fans 4-8 times per MONTH.
.
It's like 4-8 full page ads for less money and better results.
.
Give me a call or text in Ballston Spa at 518-288-8711...you can also get more info at InstantHungryCustomers.com
.
If you're looking at this page on a computer or tablet, you can send me a text using this...
.

Thank you!
.

Leo Quinn
Ballston Spa
518-288-8711

.